PERSOLKELLY Indonesia is currently assisting one of multinational alcoholic beverage clients that is looking for Brand Manager (English) with details as follow:
Job Responsibilities:
- Provide inputs to Strategic Planning process
- Lead coordinate for visibility & branding – both permanent and events
- Development activation of brand plan for Local and/or International brand portfolio
- Strong coordination and liaise with field representatives to maximize the outcome of the activations and their successful implementation including progress monitoring and feedback
- Ensure brand strategy and activations are in full compliance and in line with brand owner’s direction and global vision & Strategy including brand guidelines, etc.
- Monthly & Weekly reporting (brand sales, activities, competition, branding update, etc.)
- Provide guidance to field representative team in implementing proper merchandising techniques regarding POS materials, display, etc. and promotional activities
- Identify the right pricing policy for each brand/product - to be in line with brand pricing guidelines index
- Market intelligence and analysis on competitors’ activities, pricing, product potential, market potential, market research/observation, etc.
- Liaise and coordinate with sales/field representatives for any matter of marketing aspect in outlet (promotional) contracts
- Identify incremental volume and growth potential opportunities to be addressed with new product development and manage launch and roll-out plans
- Development and implementation of Consumer Segmentation by brand/volume/image and focus resources on the right segmentation strategy
- Ensure full compliance with company operation and group code of business conduct policy
- Possess a Bachelor Degree in Marketing/Business or its equivalent'
- Min. 5 years related working experience as Brand Asst. Manager or Brand Manager from overseas/major FMCG companies
- Strong in digital media
- Experience in brand activation, branding/visibility, events, brand strategy and promotion, and market pricing/analysis
- Willing to do regular market visit
- Competency in spoken and written English
- Well organized, able to manage multiple tasks and prioritize accordingly
- Excellent comprehension and analytical skills
- Excellent interpersonal skills and ability to work under pressure.
- Computer literate (especially windows application software) and ability to learn new program if necessary
PersolKelly