As Keds Senior Marketing Executive in Indonesia, you are responsible for developing consumer-led marketing plans for Keds business. You will lead seasonal and non-seasonal marketing plan development, briefing, and provide execution direction to be implemented across Consumer Direct Marketing, Brand Management Teams, Marketplace Management, and Operations Teams to ensure we deliver premium, Keds-only consumer experiences that drive engagement and deliver expected business results. You will partner closely with cross-functional teams to execute marketing direction and brand standards that set expectations for fleet expansion and elevation. You will bring best-in-class brand and commerce experiences to life for the consumer.
WHAT WILL YOU WORK ON?
- Serve as an integral member of the overall Territory Marketing team to lead seasonal and non-seasonal marketing plan development, briefing, and provide execution direction to be implemented across the territory marketplace.
- Operationalize Global Marketing playbooks and toolkits with channel guidelines, member-journey frameworks, in-stores & digital marketing capabilities and best practices informed by data and insights to drive efficiency, consistency, and effectiveness.
- Partner with Visual Merchandising, Assortment Planning, and Stores teams to align on product strategies within the consumer and store journeys.
- Partner closely with stores team on retail marketing direction & brand standards for fleet expansion and elevation.
- Manage budget planning and quarterly forecast accuracy and spend tracking.
- Collect and apply analytics to improve the way we communicate and connect with our consumers across all partner digital channels and stores environments.
- Bachelor's Degree in Business, Marketing, Communications or related filed.
- 2+ years of experience in Retail and/or Brand Marketing
- Full understanding of all social media platforms. Experience executing paid social media campaigns. Knowledge of content management systems. Knowledge of video and picture editing software such as Adobe.
- Must be able to juggle multiple projects at the same time and incredible attention to detail
- Strong verbal and written communication skills and compelling presentation skills.
- Ability to drive a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning and store experiences.
- Team player with experience working collaboratively and effectively in a matrix organization.
- Strong organization and project management skills with proven ability to juggle between the details and big picture, manage multiple and competing projects and priorities.
- Ability to learn and adapt quickly and work in a constantly evolving environment, making judgment calls and shifts as needed.
- Ability to thrive within a fast-paced, high-energy, skilled team of marketers that have a passion for fashion and culture and creating meaningful connections between consumers and the Keds brand.
- Some travel required for market visits and select door openings.
- Employee Discounts
- Medical / Health Insurance
PT. Giordano Indonesia was founded in 1999 and started operating its first store at Mall Taman Anggrek in the same year December. Following the brand success, it embarked in an aggressive expansion plan. By 2022, Giordano stores are all over Indonesia. The nature of Giordano business is to retail and distribute casual apparels and essentials under the brand names "Giordano Unisex", "Giordano Ladies" and "Giordano Junior". We believe that simplicity is the best way to reflect true fashion style.That is why Giordano always provide basic, yet the best quality material. The look is relaxed and it can easily be mixed and match to suit any occasions. In 2007, PT Giordano Indonesia re-focused its business strategy from a single brand to multibrand and during that process PT Giordano have retailed brands such as Nike, Timberland, The North Face, and KEDS.We are one of the leading fashion brands and PT Giordano Indonesia is looking for the right candidates to be part of our Big and growing Family.
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