Retail and Shopper Marketing Manager - Jagoan Loker

Retail and Shopper Marketing Manager

Date Posted:

Salary:

Jakarta

Responsibilities:

Retail And Shopper Marketing Plan

You will be responsible for developing compelling retail strategy for your country to drive outstanding consumer in-store experiences and support reaching company business goals;
You will be expected to translate this strategy into yearly plan per Key Account, corresponding with country business priorities and product launches, selecting optimal activities mix to drive ROI (return on investment).
Defining 360 sell out supporting packages per key retailer and store format (A/B/C) is part of that task.
You need to be able to align on the plan with main stakeholders within the company including sales and product line colleagues as well as regional (Business Area) team;
You will be actively working with our Trade Partners, presenting our plans and agreeing on joint ones, discussing implementation and negotiating conditions.
As the budget owner you will be expected to manage it in professional manner, closely monitoring investments, analyzing returns on investments, making improvements proposals and reacting to evolving business needs;

Consumer Promotions/Commercial Launch:

You will be expected to propose best working mechanics of promotions and align on the timings and targets with sales and product lines colleagues;
You will be collaborate with 360 Marketing team responsible for development of proper messaging, visuals, in-store and online promo materials;
You will need to ensure that promotions/launch are properly executed in stores.
In this task you will be supported by TMO (Trade Marketing Operations) Specialist being part of your team.
Post promo/launch analysis and recommendations will be part of your daily job.

In- Store Execution:

Bringing to life our brand stories and ensuring implementation of regional retail guidelines, campaigns and materials is key element of this role.
You will be working closely with BA (Business Area) Team to integrate those in your plan and align on new locally developed concepts;
Your task will be to ensure that all displays, POSMs and other communication materials are produced and deployed in the stores on time and according to the guidelines.
You will be supported in that task by TMO (Trade Marketing Operations) Specialist being part of your team.
As a manager you will be expected to set proper KPIs and overlook implementation until completion.

Trainings:

Shop floor assistants and brand promoters in stores interact with our consumers on the daily basis.
Therefore, ensuring proper knowledge level in those groups, good understanding of our brand stories and product benefits, is key success factor to drive outstanding consumer experiences in stores.
In your role you will be managing Trainer.
Your task will be to ensure that all important messages are included in training decks and training plans reflect business priorities and product launches.
You will be expected to set KPIs and monitor completion, coach and develop your team.

Promoters:

We want to ensure that our promoters are true Taste/Care/Wellbeing ambassadors delivering best in class consumer support in stores and premiumizing our brands.
In your role you will be managing Promoter Manager/ Specialist being fully responsible for making it happen.
You will be expected to set KPIs, manage ROI, guide, monitor progress and drive improvement initiatives.

Cooperation:

We want you to work closely with all the functions within the company at each level and be active member or Retail and Shopper Community in our region.
You will be expected to share your ideas and best cases as well as actively learn from others.

Requirements:

Education:

Experience:

WhiteCrow