The ASEAN Brand Lead is responsible to deliver and support Cluster's category strategy & business objectives through Development of ASEAN's Brand Plan (3 year horizon) including Brand Strategy, Innovations & P&L with alignment on the Category Strategy. He/She is in charge to Roll-out ASEAN's Brand Plan to Local Category Teams including; Brand activation success model, Communications Idea/ Cluster Campaign and Innovations Plan; Ensure timely execution of Brand Plans in each country and achievement of Campaign/ Brand Health targets/kpi.Development Brand Strategy, Purpose, and positioning for local pearl/ regional brand and ensure execution and activation in line with TB4L standard. Moreover, please do note that This role can be based in any ASEAN Country
YOUR TASKS AND RESPONSIBILITIES:
- Responsible for the sales, P&I and profit development of the respective brand within the ASEAN cluster incl. market share development.
- Develop of ASEAN's Brand Plan (3 year horizon) including Brand Strategy, Innovations & P&L with alignment on the Category Strategy; Development Brand Strategy, Purpose, and positioning for local pearl/ regional brand and ensure timely execution and activation in line with TB4L standard.
- Lead local category teams (LCT) in the implementation of short to mid-term activation strategy, including innovation pipeline. Drive development and execution of Communication Campaign for the cluster and ensure alignment between individual countries and GCBU.
- Drive achievement of campaign KPIs, on DTC: including media reach targets, digital KPIs, brand health improvements: on HCP: reach targets; campaign runs;recommendation improvement. Consolidate & analyze launch learnings, brand activation best practice, competitive landscape development and provide regular updates to Category Lead.
- Establish Brand Community within ASEAN and represent the LCTs to Global Brand Leads.
- Actively drive information sharing on market development, local consumer insights across markets and formulate action plans. Participate in brand communities and actively share information and best practices on cluster level. Cascade to LCTs direction and action plans agreed with Global Teams.
- Ensure productive and proper roll-out and application of newly designed Tb4L tools and processes.
- Support local marketing team on-boarding by providing guidance on Bayer processes. Act as interim Marketing Manager when there is vacancy in local market. Support and performs other duties required by superior.
- Education level: min. Bachelor Degree in business or related background
- At least 8 to 10 years of experience in marketing field with a minimum of 8 years in brand development, preferably with exposure in OTC Industry; matrixed top tier companies and multi-country experience.
- Solid Brand Management experience including strategic brand planning, understanding consumer & shopper, new product development and robust consumer activation experience.
- Creative & Entrepreneurship
Division: Consumer Health Location: ASEAN / Singapore / Malaysia / Thailand
Functional Area: Marketing Position Grade: VS 1.3
Employment Type: Regular Work Time: 40 hours
Contact Us
Address Telephone E-Mail
Bayer Philippines, Inc.
29th Floor Menarco Tower
32nd St. Bonifacio Global City 1634 Taguig City Philippines
+63 2 88580682 jerico.lugto.ext@bayer.com
Bayer