Event business managers may also be tasked with developing marketing strategies for their events, they may create advertisements, write press releases, or develop social media campaigns to promote upcoming events, while working on a variety of projects at any given time. Some might focus primarily on one type of event (e.g., concerts, festivals, sporting events), while others may be tasked with handling a wide range of different types of events.
Duties
Event managers typically have a wide range of responsibilities, which can include:
Coordinating with other staff members to ensure that event details are kept up to date
Managing the sales team to ensure that they are completing their tasks effectively and efficiently
Creating marketing campaigns plan for an event that includes promotion through social media and other channels such as direct mail or email marketing services to promote events and selling tickets to increase awareness of the event
Coordinating sponsorships, advertising, and promotions to increase event attendance and awareness
Creating & managing event budgets and working with finance staff to monitor expenses during events to ensure that costs are within budget guidelines and do not exceed revenue generated from ticket sales and sponsorships
Developing pricing strategies based on market conditions, customer demographics, and competition
Determining the venue for the event, securing contracts with vendors, and hiring staff for the event
Communicating with clients to determine their needs and objectives in order to create a successful event
Developing and implementing an event marketing plan that aligns with the client's objectives, including identifying target audiences and creating promotional materials such as brochures or flyers
Directing all aspects of an event, including preparation, staging, and cleanup
Planning the event timeline and making sure it is followed closely during the event
Negotiating contracts with vendors to secure services such as catering, entertainment, or venue rental
Collaborating with vendors to select entertainment and speakers that suit the event's purpose or theme
Coordinating with security personnel to ensure they are prepared to handle any issues that may arise at the event
Coordinating with other staff members to ensure that event details are kept up to date
SKILLS AND COMPETENCIES
Knowledge and Skills Requirements
Event Business managers typically need to have the following qualifications:
Education: Event business managers typically need a bachelor's degree. Preferred candidates who have a degree in business, event management, marketing or a related field. Some of the coursework these programs offer includes hospitality management, event planning, business management, marketing and sales.
Training & Experience: Many event managers gain the training they need for their role while working in other positions.
Some event managers may also work as coordinators or assistants before advancing to a management role. As an assistant or coordinator, you can gain experience in the areas of event business, revenue, planning, such as marketing, budgeting and logistics.
Certifications & Licenses: While event manager certification is not often required, it can be a great way to increase your qualifications and make you a more appealing candidate if the candidates have certifications that can prove an individual's qualifications.
Skills:
Microsoft Office (Expert level especially on Excel, PPTX), Copywriting, People Person, Management, Fluent Communication in English & Bahasa, Leadership, Problem Solving, Conflict Resolution, Creativity, Organization, Business, Sales, Negotiation, Marketing, Promotion, Ticket Sales, Stress Management.
Working Conditions
Event business managers are responsible for the successful planning, execution, and monetisation of event business, such as concerts, meet & greet, conventions, conferences, and trade shows. They work closely with clients to determine their needs and objectives and then develop a plan that will ensure the event is successful. Event managers typically work full time, and their work hours may include evenings and weekends to accommodate the event schedule. They may also travel to the event site to oversee the set-up and operation of the event and to ensure that all details are taken care of. The work of an event business manager can be stressful, as they must often deal with last-minute changes and unexpected problems. However, most event business managers find the work to be exciting and rewarding, as they get to see the successful outcome of their hard work. The successful candidate of event business manager will be working closely with global event business managers from other countries.
Ref ID: 40608
Location:
Jakarta, JK, ID, 0
Business Unit: Media Group
Full Time/ Part Time: Full Time
Job Function: Marketing
Featured Job Category::
PCCW