- We are looking for a highly-motivated & entrepreneurial commercial manager to lead the gourmet business in Vietnam, Myanmar, Pakistan (and a few others) & rapidly accelerate our growth for all brands - Callebaut, Cocoa Barry, Van Houten Professional, Mona Lisa, Carma, etc. & all segments (BAPA, foodservice, homemaking beverages, etc. We need a strong entrepreneur and a self-starter who is passionate about building a business.
- Vietnam, Myanmar, and Pakistan are early-stage markets with huge untapped growth potential. This role offers a unique opportunity to be an entrepreneur and self-starter who wishes to build a business from an early stage. Make a mark & leave a legacy that will make a big impact on our South East Asia region.
- Drive volume & margin growth, ensure max. Distribution reach, increase overall equity & recognition of all brands
- Effectively lead the complete sales & marketing activities to build the gourmet business in the region
- Based out of Vietnam, but will require frequent travel to Myanmar, Pakistan, and a few other countries
- Manage all existing distributor relationships, nurture them and steer them via Joint business plans & secondary sales data
- Identifying, hunt & secure new distributor partnerships were needed to increase our reach geographically & in new channels
- Identify, hunt & convert new end users in all focus segments (BAPA, HORECA, Homebaking, Beverage, etc.)
- Create & determine the best route-to-market strategy (direct or indirect) based on end-user profiles & needs
- Initiate, create & support marketing/brand-building activities, both, independently & in collaboration with distributors
- Generate strong brand awareness & “pull” at the end-user level via sales & marketing initiatives to increase the demand for all brands (Callebaut, Cocoa Barry, Van Houten Professional, Mona Lisa, Carma)
- Collaborate with a multifunctional team: product development, marketing, sales, and chefs to deliver the best customer experience
- Prepare annual, quarterly, and monthly sales forecasts and budgets; monitor sales volume and margin against forecasts to managers, and supply chains and identify problems and provide solutions.
- Keep up to date with current market trends and customer needs and provide relevant training and technical support
- Manage product portfolio and launch new products and innovations to the market with close cooperation with local marketing.
- Own your KPIs & steer your business independently with the guidance of your leadership - director SEA, VP Gourmet
- Bachelor's degree, Master's preferred - preferably in a business/marketing-related field
- Fluent in English & Bahasa: written & spoken
- Min. 8-10yrs Sales & marketing experience, ideally of bakery/pastry products, food ingredients, or branded food products - FMCG or B2B food manufacturing preferred
- Extensive knowledge of the Vietnamese market - BAPA, food service, food retail, etc.
- Experience managing a local multi-distribution network, including the addition of new distributors, is critical.
- Experience dealing with end-users & key accounts in BAPA, food service, central kitchens, food retail, etc. critical
- Knowledge of & experience in chocolate & confectionary is an added advantage
- Good understanding of & experience in the trade & digital marketing
- Self-motivated, solution-oriented, entrepreneurial, great communication & interpersonal skills, solid negotiation skills, resilience, team player, independent, ambitious for career growth, ready to travel, hands-on
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Barry Callebaut