Task 1: Content strategy and management: work together with Manager, Content Ecom to set up content strategy, and develop content calendar for 52 weeks for various market places, which will be aligned with marketing& e-commerce calendar. 20 %
Task 2: Manage and maintain content resources by leveraging global synergy (global visual portal) and localized tasks, including store decoration, photo shooting, videos and etc. Understand consumer insights and shopping behavior from different market places, drive both
brand consistency and differentiation among them. 15%
Task 3: Able to file and share content in a logical way and monitor marketplaces in a daily basis in terms of the content/ copywriting/ photography/ font/ and etc, so that global branding standards are met. Work together with Manager, Content Ecom for key designs and campaign banners to make sure brand image is well managed. 30%
Task 4: Cross-function communications: cooperate with marketing in a weekly basis, and implement Puma Marketing local calendar into E-commerce marketplaces. Work together with Ecom Merchandising and Ecom Operations team, and support content based on product launch calendar. Be supportive and flexible to solve sale KPI, i.e. sell thru of slow movers, KV styles and etc. 15 %
Task 5: New projects& data analysis: Able to provide reports and use data to adjust content strategy, i.e. UV, conversation rate, inventory value and etc. Work together with creative team from TP and provide competition analysis report from content& creative perspective, and drive innovation for all marketplaces. 20 %
KPIs:
KPI 1: Timingly product launch
KPI 2: Conversion Rate
KPI 3: Sell thru
KPI 4: DSR
Requirements:
- Bachelor degree in marketing/ Statistics / Business preferred with good business acumen
- 5 years+ solid marketing/ Ecom retail experience, with proven organization and execution experience with internal/external parties preferred.
- English Written & Spoken is a must
JAC Recruitment