City/Cities: Jakarta
Travel Required:
Relocation Provided:
Job Posting End Date: January 13, 2023
Shift:
Job Description Summary:
Do you have a track record of delivering outstanding marketing campaigns, ideally in the consumer goods sector (or similar) in Indonesia?
Are you driven to win in the Indonesian marketplace?
Do you work well in collaboration with teams and stakeholders?
Are you inspired to grow your skills and your career in a multinational market-leading company?
We are recruiting a Frontline Senior Brand Manager as part of our Marketing team in Jakarta, Indonesia, on a permanent basis.
As the Frontline Senior Brand Manager you will:
- Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, marketing investments, success metrics and activity calendars, including Innovation projects and Campaigns) in partnership with Local Commercial team and Franchise Leadership.
- Work closely with regional category marketing teams and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
- Input into consumer & shopper engagement strategy and identify region specific engagement opportunities
- Actively work on regional market development to ensure the right implementation of projects.
- Manage brand activation & integration at the local level, including point-of-sale activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
- Lead transcreation, localization and real-time amplification of campaigns within Indonesia, working directly with agencies partners across ATL & BTL.
- Ensure media plans are appropriate for the market & aligned with the relevant teams
- Support the System in Customer & Shopper Marketing agenda
- Significant marketing and leadership experience (8-10 years)
- Direct experience with marketing activation
- Business, commercial, and financial acumen
- Experience working with external partners (such as bottlers, distributors or customers) is preferred
- Experience working in cross-functional incl. key account teams and cross-geographical teams.
Skills: Analytical Techniques, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Development, Digital Media Strategy, Leadership, Marketing Strategies, Media Planning, Problem Solving, Quantitative Research, Social Media Strategies, SWOT Analysis
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Coca-Cola