Your work scope will include:
Acquisition:
- Develop strategy and execution plan for growing the banks user base by capitalizing multiple channels, ecosystem and partnership that the bank currently has and in development
- Plan and execute the growth operations ranging from creating channel acquisition strategy, target setup and execution of the growth operations by using digital channel, CRMs and other marketing tools
- Drive the plan of increasing users retention within the banks by incorporating multiple products offering and marketing tools
- Identify key partnership and build collaboration with key partners within the ecosystem to acquire and retain user by creating marketing program using data driven insights in multiple channels (online and offline)
- Developing optimal acquisition and retention plan by using data to conduct a/b testing, pilot and then provide recommendation on what would be the optimum / efficient plan
byOrange