As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realize their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realize their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.
Responsibilities
1. Service Quality Communication Strategy.
- Design & Implement SQ Communication plan/year
- Produce CX Monthly Inclusive: 1.Treasures, 2.Treasure Private Client, 3.digibank, 4.All channels
- Produce CX Monthly Insights: all segment/product/services
- Produce CE Insights communication through CE Bytes, CE-Talk, CE-portal website, etc.
- Design & Implement Customer Communication plan/year
- Non-Digital
- Design & implement Customer Communication for product/services: 1. digibank, 2.Credit Card, 3.Personal Loan, 4.Cashline, 5.Bancassurance.
- Customer communication content review.
- Design & implement Customer Financial Literacy strategy.
- At least 5 years experience in banking of which at least 3 years are in Marketing or marketing Communication or Advertising
- Experience in marketing administrative work
- Communication and interpersonal skills
- Event management
- Strategic & analytical thinking
DBS Bank